DiDigital

How To Create A Triple-Threat Content Strategy With Twitter, Tumblr, and Your Content

Written by Lexi Lewtan a blogger in New York City for the Content Strategist.

Any brand with a decent digital strategy is currently interacting with readers on a couple different digital platforms.

But while certain updates, like newsletters, work independently, there are other platforms that work beautifully in tandem. Instead of updating these accounts in isolation, each interaction helps grow the other ones.

Our favorite platform partnership is the Twitter-Tumblr-Content approach. Because the three mediums vary in formality and length, they bounce off each other quite well.

Here’s how to use the three platforms together — and to make sparks fly….Continue reading

- #blogs
- #twitter
- #tumblr
- #content strategy
- #content
- #didigitalny
- #tech
4 days ago
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Brands Want Content Curator Jobs

Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs publishers to serve as intermediaries?

The problem is publishing is a lot harder than it looks, or rather it’s a lot harder to do it with the consistency, day after day, that’s needed to build a long-term audience. That’s leading some brands to hook onto the idea that their role lies more in the curation of content.

Curation is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information. In the age of Twitter and Facebook, it seems like all the world is curators now. Brands want in on the action.

Brands are trying to establish themselves as trusted sources of information. Hop onto Facebook, Twitter or Tumblr, and you’ll see brands that gather up articles from all sorts of publications and push them out to their followers. For example, look at IBM’s Tumblr, A Smarter Planet, which is a stream of curated content focused on areas of Big Blue’s core competencies. Or there’s American Express’ Open Forum Tumblr (yes, Tumblr is apparently a good platform for curation) that has cultivated a business community online by providing relevant tools and information to help business owners succeed.

“If a brand is an expert in a certain topic, their reputation might make them a credible source of information,” said Neil Chase, svp of editing and publishing at Federated Media. “But if a company that makes toasters gives health advice, they might not be credible. If they’re sending out recipes, that’s a reason to trust them.”

- #Brands
- #content
- #publishing
- #twitter
- #facebook
- #digital
- #didigitalny
3 weeks ago
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Tweets still must flow. Maybe.

Twitter announces a new policy in a statement published on their blog, below, whereby they can withhold tweets in markets that a local government may deem its content to be offensive. Seems like a slippery slope for a social networking system that prides itself in being an open free flowing source of information, entertainment and the freedom of speech for all…

Thursday, January 26, 2012

One year ago, we posted “The Tweets Must Flow,” in which we said,

“The open exchange of information can have a positive global impact … almost every country in the world agrees that freedom of expression is a human right. Many countries also agree that freedom of expression carries with it responsibilities and has limits.”

As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content.

15 Reasons Why Twitter is #Winning

“Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.” - Oscar Wilde

1) Anonymity is still desired by web users. Twitter allows you to be yourself or whomever you want to be. True to the original roots of the Internet.

2) Easy sign up process. User Name and login is all you need to get started

3) Fewer design choices which helps a user base that is overloaded with options.

4) Less curated and more spontaneous than facebook

5) Open web based system that doesn’t require a login or a download to participate

- #Twitter
- #hashtags
- #search
- #news
- #social media
- #tech
- #didigitalny
1 month ago
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App Taps Your Twitter Network to Find You A Job

The infographic PSFK featured last month demonstrated the high likelihood of landing a job via social media sites. Nearly 8 million Americans claimed that Twitter got them their current job. A new web app called WorkFu has caught onto this and plans to tap into your Twitter connections to help you find jobs that are relevant to you. Each opportunity is given a relevance percentage rating and shows how well connected you are to the job poster. Applying for the job is as easy as clicking a button to register your interest, without the need to submit any resumes or cover letters.

Adam Martin, co-founder of WorkFu, explains that, “400 jobs are posted on Twitter every minute. We’ve built a web app that orders each job posted via WorkFu to Twitter by its relevance to you and lets you apply with one click.”

The site is due to launch in early February in beta-mode. In the future, WorkFu hopes to add more social networks to its platform.

Source: PSFK

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- #social media
- #tech
- #didigitalny
- #App
1 month ago
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A Tweeting Cabbie’s Growing Business

Temuri checking his Twitter and texts for new bookings

By Jacqui Cheng | special to arstechnica

“Can you pick me up at my place in 15 minutes? Text me when you get here.” No, this isn’t a text message to a friend or a call to a car service—it’s a direct message sent through Twitter to a driver of a Chicago cab. Rashid Temuri, who goes by “Chicago Cabbie” online (@ChicagoCabbie on Twitter) has taken what would otherwise be considered a traditional taxi business and integrated it with social media in a way that is still exceedingly rare in the service industry. How much better can it be interacting your clients through Twitter, FourSquare, Facebook, or Google Latitude? Apparently a lot—Temuri is not only seeing success from his social media strategy, he’s building a loyal repeat customer base because of it.

Here’s how Temuri works: he, like most other licensed cabs in the US, works through a dispatching company (in this case, Flash Cabs). Normally he would put himself “on call” when he’s on duty, meaning the company can send him to pick someone up when the client calls in. But instead of doing that, he has been posting when he’s available on Twitter—for example, here’s one of his recent tweets:

“Good morning #Chicago!! It’s a wet wet day here. 41°. Take $5 OFF the meter from now till 2PM to any airport from anywhere. :-) #ORD #MDW”

In addition to tweeting, he also allows clients (or potential clients, as the case may be) to follow him on Google Latitude or Find My Friends so that people know wherever he is at any given time and can contact him when they need a ride. He offers free WiFi within his cab for iPhone and iPad users (“Don’t use your limited data!” he says), and plans to soon offer free WiFi for regular laptop users. Sometimes, as seen in the tweet above, Temuri gives discounts for his social media followers, and he always remembers who everyone is.

- #Twitter
- #mobile
- #cabbie
- #texting
- #entrepreneur
- #didigitalny
- #tech
1 month ago
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How Twitter Proves That Place Matters

By Richard Florida for the Atlantic

Twitter is a fascinating place to explore not just the connectedness of people but of places. In a previous post, I mapped the locations of the 500 leading “Twitterati.” When it comes to celebrities, the Twitterverse is still overwhelmingly American: almost three quarters of them are located in the United States. Los Angeles, with its large celebrity contingent, took the top spot among metros, followed by New York, San Francisco, Washington, D.C., and Atlanta.

A new study, “The Geography of Twitter Networks,” by my University of Toronto colleagues Yuri Takhteyev, Barry Wellman and Anatoliy Gruzd from Dalhousie University takes a far more detailed look at the geography of Twitter and what it can tell us about the nature of interaction and proximity in the Internet age. Many predicted the rise of the Internet and of social media would annihilate distance and overcome the constraints of place by allowing people to communicate and build virtual communities. But the fact of the matter is Twitter actually works with and reinforces the power of place.