How To Create A Triple-Threat Content Strategy With Twitter, Tumblr, and Your Content
Written by Lexi Lewtan a blogger in New York City for the Content Strategist.
Any brand with a decent digital strategy is currently interacting with readers on a couple different digital platforms.
But while certain updates, like newsletters, work independently, there are other platforms that work beautifully in tandem. Instead of updating these accounts in isolation, each interaction helps grow the other ones.
Our favorite platform partnership is the Twitter-Tumblr-Content approach. Because the three mediums vary in formality and length, they bounce off each other quite well.
Here’s how to use the three platforms together — and to make sparks fly….Continue reading
The Rapid Rise of Social Blogging
by
In four short years, Tumblr has grown from relative obscurity to start-up darling to international microblogging network. The platform has grown a staggering 900% in the past year and eclipsed platform competitor WordPress, largely due to its global reach and brand-building potential.
Those under Tumblr’s influence are fiercely loyal — with 2% of users making up 43% of total visits — and they log in from all over the world.
Take a look behind the scenes at Tumblr’s influence on the web, including top tags and fun facts, in this handy infographic.
