Microsoft Contemplates A Web Based Skype

It looks like Microsoft is ready to let people use Skype through Web apps, not just native apps.
Microsoft is hiring staff “to help us bring Skype experience on to the Web,” a move that could help people use the Internet-based video and audio chat service more broadly.
Skype’s VoIP (voice over Internet Protocol) service today requires a native app to run on various operating systems. A browser-based version, though, could bring the service to OSes that aren’t supported, such as Google’s Chrome OS; make it easier for people to use Skype on a machine for which they don’t have installation privileges; and potentially integrate with other Web-based services.
Microsoft revealed the project through recent job ads.
Read more at CNET
Gartner predicts top 10 mobile technologies

The top 10 mobile technologies that will change business, as described by Gartner research VP, Leif-Olof Wallin
HTML5
By 2015, Gartner predicts HTML 5 will deliver 50% of allapplications that would have been native in 2011. Wallin notes, however, that while HTML5 is often presented as the solution to all problems, it will not be the only solution for some applications, since it is not yet fully standardised. Wallin warns developers and business to expect fragmentation and to adapt applications accordingly.
Near-field communication
“This is really great technology that has unfortunately just taken forever to mature,” says Wallin, adding that it will undoubtedly become the leading ‘touch to act’ tech. According to Gartner, near-field communication (NFC) will enable numerous capabilities such as payments, ticketing, vouchers and coupons, check-in services, access control and information sharing. “There is already support from key platforms and vendors such as Android, Nokia and RIM,” notes Wallin.
Wallin, however, warns that m-payment solutions won’t happen readily and commercial and technical battles are expected to emerge between banks, network operators and Internet mega-vendors.
Platform independent AD tools
Gartner says no single mobile platform will dominate, and HTML5 alone will not satisfy all cross-platform development needs. As a result, there is opportunity in recognising that operating systems are not the only platforms one should be independent of.
Amazon vs. Apple: Competing Ecosystem Strategies
…Amazon is differentiating itself from Apple in terms of both its footprint and its profit model. Apple captures the bulk of its profits the moment an iPad is sold, while its partners capture value over time as users consume services. In contrast, Amazon’s profits accrue over the lifetime of the customer with every on-platform purchase In this regard, Amazon’s incentives seem more aligned with those of its media partners (“we win together over time”) than Apple’s with its partners (“I win first; you later…maybe”).
Aligning, enticing, and — occasionally — subsidizing partners are the new ante in the ecosystem game. Amazon and Apple will go down as case studies in alternative strategies for succeeding in ecosystems. Their product-focused rivals will illustrate what it means to be “stuck in the middle.”
Click to read the entire piece in HBR
How Americans Use Their Phones to Assist With Purchasing Decisions

Image : DiverseImages
More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. During a 30 day period before and after Christmas:
- 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
- 24% of cell owners used their phone to look up reviews of a product online while they were in a store
- 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else
Taken together, just over half (52%) of all adult cell owners used their phone for at least one of these three reasons over the holiday shopping season and one third (33%) used their phone specifically for online information while inside a physical store—either product reviews or pricing information.
Detailed findings—online product reviews and calling friends for purchasing advice
There are a number of demographic patterns in these survey findings. Specifically:
- Cell owners ages 18-49 are significantly more likely to use their phones for online product reviews than are cell owners ages 50 and older. Cell owners ages 65 and older are especially unlikely to do this—just 4% did so this holiday season.
- Urban and suburban cell owners are roughly twice as likely as rural cell owners to have recently used their phone to look up online reviews of a product they found in a physical store.
- Non-white cell owners are more likely than white cell owners to look up online product reviews, and those who have attended college are more likely to do so than those who have not.
12 predictions for Africa Tech Scene in 2012
It has been a banner year for the Africa technology scene as the world begins to turn to the continent – The Economist Africa rising cover story article was for many, a big validation in the future opportunities as well as challenges for Africa.
Here is a list of 12 predictions compiled by Mbwana Alliy for Afrinnovator
1) Feature phone to Smartphone + a touch of Tablet: Smartphone adoption will grow among Africa’s emerging middle class as entry prices for an unlocked phone continue to dip below $100. Nokia/Microsoft Symbian/Windows Phone and Google/Samsung Android will battle for smartphone dominance- Nokia’s strong brand and feature phone momentum will prove to be an advantage. But affordable Chinese smartphones led by Huawei’s Ideos will continue to tempt Africans to upgrade. Tablet usage will begin growing as prices drop below $200 starting within education sector. Check out the Nigerian tablet from Encipher based on Android, locally designed hardware customized to a big local market like Nigeria is a smart strategy if prices are kept in check. RIM’s Blackberry will continue to be adopted by the elite and corporate circles- one of the last bright spots for RIM’s declining dominance who initially popularized the smartphone category.


2) Evolution & Maturity of Mobile Money: Mobile money will begin to grow with other mobile operators in other countries (emulating Safaricom’s M-PESA success in Kenya) after operators refine and adapt their marketing and customer education programs
Say No to the Stop Online Piracy Act

by JEFFREY ZELDMAN via Alistapart.com
United States H.R.3261 AKA the Stop Online Piracy Act (SOPA), an ill-conceived lobbyist-driven piece of legislation that is technically impossible to enforce, cripplingly burdensome to support, and would, without hyperbole, destroy the internet as we know it.
We at ALA are not alone in our opposition to SOPA. Other opponents of the bill now before the U.S. House of Representatives include Google, Facebook, Twitter, Mozilla, Yahoo!, AOL, LinkedIn, eBay, Tumblr, Etsy, Reddit, Techdirt, Wikimedia Foundation, the American Civil Liberties Union, Human Rights Watch, and the Center for Democracy and Technology.
The bill has its supporters, too, including Hollywood, media firms, the U.S. Chamber of Commerce, and their lobbyists, who have spent over $91 million to push this new law through.
Reps. Lamar Smith (R-Tex.), John Conyers (D-Mich.), Bob Goodlatte (R-Va.), and Howard Berman (D-Calif.) brought SOPA to the U.S. House of Representatives on October 26, 2011. The bill expands the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted intellectual property and counterfeit goods.
Behind the law
On its surface, fighting piracy sounds like a good thing, especially if you’ve worked hard on a book, album, font, video, or other product and discovered it being illegally distributed free of charge on a shady website or server beyond the reach of U.S. law.
Speaking personally, every for-sale creative product I’ve helped develop in the past two decades has reached appreciative paying customers through authorized sales channels, from tiny Paypal-powered sites to mighty Amazon and chain stores. But pirated copies have also been readily available on law-flaunting websites, and there are always people who will download free stuff even when they know it’s wrong. I always think people who steal stuff weren’t my customers anyway, but not everyone can take that point of view, and it’s reasonable to wish there was some way to stop the illegal distribution of content.
Wishes are one thing, laws are another. If there is a way to stop piracy (and I think we’d have more luck legislating an end to adultery or overeating), SOPA is not it… Continue reading
Holiday Retailing Frenzy: How IBM Spots the Trends

by Steve Hamm for A Smarter Planet
When it comes to mobile shopping this holiday season, there will be no place for the makers of smartphones and tablet computers to hide. Analysts will be able to detect not just the brand of the device from which a consumer forays to retailing Web sites; they’ll know what model each shopper is using.
This bit of intelligence comes from John Squire, chief strategy officer–smarter commerce, for IBM. Squire is the maestro behind the annual IBM Coremetrics Benchmark campaign–which monitors shopping activities on more than 500 US retailing Web sites and lesser numbers of sites in other countries. Each year, Squire and his team issue a series of updates during the crucial Black Friday and Cyber Monday shopping days. And, this year, the data will be made public in rapid-fire mode. If you have a large appetite for online retailing data, check in frequently at #holidayretail on Twitter.
Mobile shopping is expected to be hot this season. Squire expects about 12% to 15% of transactions on retailing sites to come from mobile devices, up from 4.5% during last year’s holiday shopping season. “We can detect exactly what device they’re using–the exact device,” he says. “That information can help retailers decide how to invest in enhancing the mobile shopping experience.”…
Trending Tech In The Workplace
The ubiquitous nature of smartphone and tablets is driving behavioral changes at an unprecedented pace. We are trending towards using one device for everything (see the Kleiner Perkins graph below). And the device needs to move seamlessly back and forth between work, home life, leisure activities, and everything else that we do on a daily basis. This trend is impacting social behavior. The tethering to a single device permits life and work to overlap in many more situations than before…

The Rapid Rise of Social Blogging
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In four short years, Tumblr has grown from relative obscurity to start-up darling to international microblogging network. The platform has grown a staggering 900% in the past year and eclipsed platform competitor WordPress, largely due to its global reach and brand-building potential.
Those under Tumblr’s influence are fiercely loyal — with 2% of users making up 43% of total visits — and they log in from all over the world.
Take a look behind the scenes at Tumblr’s influence on the web, including top tags and fun facts, in this handy infographic.
