Ogilvy & Mather Staffs Up in Social Media and Youth Marketing
By STUART ELLIOTT for the New York Times February 13, 2012, 9:00 AM
One of the biggest advertising agencies, Ogilvy & Mather Worldwide, is starting practice units that are devoted to helping clients navigate two areas that are rewarding but confusing: social media and youth marketing.
Ogilvy & Mather, which is part of WPP, the world’s largest ad-agency holding company, is to announce the formation of the social media unit, called Social@Ogilvy, on Monday morning.
The other unit, Ogilvy Youth, is in a nascent stage, or, in keeping with the vernacular of younger consumers, “in beta.”
The new units join others at Ogilvy & Mather that are devoted to areas like cross-cultural marketing (OgilvyCulture). The formation of the units is indicative of efforts by large ad agencies to adapt to the rapidly changing needs of marketer clients, who must grapple with the seemingly continuous changes in consumer behavior.
“Thinking across the disciplines is critical,” said Miles Young, global chief executive at Ogilvy & Mather Worldwide in New York. “You have to redesign your agency around content and domains.” …blah, blah blah
Click here to continue reading.
For even more laughs, click here to see the “tragically hip” Ogilvy Youth Tumblr
15 Reasons Why Twitter is #Winning
“Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.” - Oscar Wilde
1) Anonymity is still desired by web users. Twitter allows you to be yourself or whomever you want to be. True to the original roots of the Internet.
2) Easy sign up process. User Name and login is all you need to get started
3) Fewer design choices which helps a user base that is overloaded with options.
4) Less curated and more spontaneous than facebook
5) Open web based system that doesn’t require a login or a download to participate
App Taps Your Twitter Network to Find You A Job
The infographic PSFK featured last month demonstrated the high likelihood of landing a job via social media sites. Nearly 8 million Americans claimed that Twitter got them their current job. A new web app called WorkFu has caught onto this and plans to tap into your Twitter connections to help you find jobs that are relevant to you. Each opportunity is given a relevance percentage rating and shows how well connected you are to the job poster. Applying for the job is as easy as clicking a button to register your interest, without the need to submit any resumes or cover letters.
Adam Martin, co-founder of WorkFu, explains that, “400 jobs are posted on Twitter every minute. We’ve built a web app that orders each job posted via WorkFu to Twitter by its relevance to you and lets you apply with one click.”
The site is due to launch in early February in beta-mode. In the future, WorkFu hopes to add more social networks to its platform.
Source: PSFK
Global Social : US And EU Mature, Emerging Markets Show Lots Of Activity
Last month George Colony, CEO of Forrester, talked about a “Social Thunderstorm” at the LeWeb conference in Paris .
In the six years that Forrester has been collecting data, a lot has changed in the world of social media. Social networking has morphed into a global phenomenon. Today, 86% of online US adults and 79% of European online adults engage with social media. And consumers in emerging markets are also on social media — not just catching up. In fact, they lead the world in social media usage and engagement.
Comparing social behaviors in the US and Europe, we see that the majority of online Americans and Europeans are Spectators — meaning they consume social media content but do not necessarily create it. In fact, less than one-quarter of these consumers are Creators — the individuals who generate social content. We also found that while Americans and Europeans take a more passive approach to social media, this is different in emerging markets. For instance, more than two-thirds of online adults in metro China and India create social content. The message is clear: Companies can’t afford to take a “one-size-fits-all” approach with social media.
Students’ Lives are Mobile and Social
Click to enlarge the infographic
Surveys show students want learning and schools to follow suit.
The challenge:
How can schools harness this social force for learning while attending to some persistent concerns?
Technology 2012: Four tech trends to watch
By Tracey Wilen-Daugenti, Special to the Christian Science Monitor
Technological innovations lay at the heart of many of last year’s biggest stories — from citizen-recorded videos that fanned the flames of the Arab Spring to the social-media organized Occupy movement. So what new technologies – and unexpected uses of them – will change social habits and relationships this year? Here are four 2012 technology trends that are sure to play a role:
1. Mobile technologies in 2012 will free us – and save lives
2. Generation hashtag: Social technologies will continue to inform and inspire
3. Video technology: Beware what you televise
4. Robot technology: The future walks among us
Continue reading the entire story at the Christian Science Monitor
How Twitter Proves That Place Matters
By Richard Florida for the Atlantic
Twitter is a fascinating place to explore not just the connectedness of people but of places. In a previous post, I mapped the locations of the 500 leading “Twitterati.” When it comes to celebrities, the Twitterverse is still overwhelmingly American: almost three quarters of them are located in the United States. Los Angeles, with its large celebrity contingent, took the top spot among metros, followed by New York, San Francisco, Washington, D.C., and Atlanta.
A new study, “The Geography of Twitter Networks,” by my University of Toronto colleagues Yuri Takhteyev, Barry Wellman and Anatoliy Gruzd from Dalhousie University takes a far more detailed look at the geography of Twitter and what it can tell us about the nature of interaction and proximity in the Internet age. Many predicted the rise of the Internet and of social media would annihilate distance and overcome the constraints of place by allowing people to communicate and build virtual communities. But the fact of the matter is Twitter actually works with and reinforces the power of place.
Among teen social media users:
- 93% have an account on Facebook
- 24% have an account on MySpace
- 12% have an account on Twitter
- 7% have an account on a Yahoo site
- 6% have an account on YouTube
- 2% have an account on each of the following: Skype, myYearbook, and Tumblr
- 1% have an account on Google Buzz
Read more in our recent report: Teens, kindness and cruelty on social network sites.
Source: pewinternet.org
