Tablets: the perfect shopping device
Modern tablets have only been on the market for less than two years, but they have quickly become potent shopping tools that generate an outsized effect on online commerce. Last year was the year that the tablet became an online retailer’s best friend as it emerged as the preferred device for many shoppers to make their purchases.
The latest data came earlier this week from Adobe Digital Marketing Insights (pdf), which found that tablet users spend over 50 percent more for each transaction at an online retailer compared to smartphone users and 20 percent more than traditional computer users. Adobe found that the average order value for tablet users was $123 on average per purchase, 54 percent more than smartphone users ($80) and 21 percent more than computer users ($102).
Adobe also found that tablet users were three times more likely to buy something than smartphone users and nearly as likely to convert to a purchase as traditional computer users. Tablet users now make up 4 percent of all total web visits to retailers, up from 1 percent a year ago. Adobe gathered the data from 16.2 billion visits to the websites of more than 150 retailers in 2011.
The data is consistent with other findings in the previous months that indicate just how tablets are able to create a bigger commerce effect despite its smaller reach. Last year Forrester reported that tablets accounted for 20 percent of e-commerce sales, even though only 9 percent of shoppers own tablets.
Source: GiGAOM
Technology 2012: Four tech trends to watch
By Tracey Wilen-Daugenti, Special to the Christian Science Monitor
Technological innovations lay at the heart of many of last year’s biggest stories — from citizen-recorded videos that fanned the flames of the Arab Spring to the social-media organized Occupy movement. So what new technologies – and unexpected uses of them – will change social habits and relationships this year? Here are four 2012 technology trends that are sure to play a role:
1. Mobile technologies in 2012 will free us – and save lives
2. Generation hashtag: Social technologies will continue to inform and inspire
3. Video technology: Beware what you televise
4. Robot technology: The future walks among us
Continue reading the entire story at the Christian Science Monitor
General Mills Accelerates Digital Marketing Innovation With Launch of G-WIN Digital
MINNEAPOLIS, Minn. - General Mills is expanding its successful General Mills Worldwide Innovation Network (G-WIN) open innovation program to include emerging digital marketing technologies with the launch of G-WIN Digital. Through G-WIN Digital, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.
“From the Betty Crocker radio programs in the 1920s, to sponsoring the first televised commercial sports broadcast in 1939, to the Betty Crocker iPad app today, General Mills has a rich history of using emerging technology to develop relationships with consumers,” said Mark Addicks, General Mills senior vice president and chief marketing officer. “Today, digital marketing innovation is essential for us to connect and engage with consumers when and where they seek inspiration.”
“Open innovation has proven to be a successful business strategy for General Mills,” said Addicks. “We believe that projects discovered through G-WIN Digital will help us find effective and efficient ways to connect General Mills brands with consumers.”
Prospective partners with emerging digital technologies can contact General Mills online by visiting www.GWINDigital.com. Submissions are evaluated according to several criteria, including application for General Mills brands, uniqueness and proof of concept. Media plan proposals, original content ideas and media kits will not be accepted….Continue reading press release
