Trending Tech In The Workplace
The ubiquitous nature of smartphone and tablets is driving behavioral changes at an unprecedented pace. We are trending towards using one device for everything (see the Kleiner Perkins graph below). And the device needs to move seamlessly back and forth between work, home life, leisure activities, and everything else that we do on a daily basis. This trend is impacting social behavior. The tethering to a single device permits life and work to overlap in many more situations than before…
Your digitalDNA™: Be Forewarned and be Forearmed
Beware, digitalDNA™ is much more permanent than your biological DNA
by Chi Modu
I originally wanted to title this piece, Protect Your digitalDNA™, but I soon realized that this is even more difficult than protecting your personal DNA. When law enforcement wants to acquire a sample of your DNA to prove your guilt or innocence in a case, they still need to get a judge to issue a subpoena in order to force your cooperation in the event that you don’t provide it willingly. If you stay clear of the cotton swab or avoid leaving a coffee cup that you drank from or a sprig of your hair behind, it is quite difficult to acquire your DNA without your consent or without you being forced to submit a sample.
Physical DNA samples are easily contaminated and don’t always hold up in many court cases. A new form of DNA that many submit willingly, albeit unknowingly, is their digitalDNA™.
Your digitalDNA™ is a unique digital profile, of you, that is created over time from the gathering and analysis of the patterns and habits of your interaction with the technology universe. This universe consists of various devices including computers, smart phones and a combination of mobile and home web browsing tools. To not get into too technical of a discussion, I’ll keep this as simple as tracking where you go, where you’ve been and how you get there in the digital arena…
