Featured

Virtual XChange: Your Website, Your Brand: Maximizing Impact, Technology and Trust

This full-day virtual event presented by the American Marketing Association (AMA.org) will show you how to implement key principles for website success, including:

» The rules of website design and how to align it with your brand

» Making your website mobile-ready

» Creating a trust-worthy environment for your customers

…And more!

Registration is free and AMA members will receive exclusive access to conference speakers and give-a-ways!

The event is now on demand until February 8, 2012.

Click here to learn more about the event

Chi Modu
Founder
Diverse Insights and
DiDigital.net

Chi’s company Diverse Insights is a research and strategy consultancy whose mission is to uncover game-changing insights and ideas that help drive a company’s bottom line.

Through DiDigital.net, a subsidiary of Diverse Insights, he works closely with organizations like General Mills and the Bowery Mission of New York City to help them harness the power of mobile to extend their reach and to further build their brand awareness.

Mobilize to Move Customers

New mobile technologies are putting the Internet in everyone’s hands. A variety of mobile devices have assumed a central role in the Internet equation. But going mobile is the easy part. The trick is to make sure your investment pays off by avoiding key mistakes and maximizing the power of the platform.

In this webcast, Chi Modu of Diverse Insights and DiDigital.net will give practical advice on the use of mobile devices in our culture and how to communicate effectively on the mobile platform and seamlessly integrate it into your broader digital presence.

Cross-Mobile Brand Strategy
Hosted by DOTGO

Social Media Week NY (February 11, 2011)

Panelists discuss how leading brands are utilizing mobile applications, mobile websites, and text messaging to activate their brand’s regional and global social engagement strategies.

With 91% of the world’s population keeping a mobile phone within arm’s reach, it’s no surprise that having a mobile strategy has become crucial for brands. From feature phones to smart phones, apps to mobile web sites, and with the rise of text messaging as a direct marketing channel, there have never been better ways to reach just about every consumer across the globe. Mobile strategy has become a necessary part of the digital strategies for brands.

Click to watch the Social Media Week presentation