February 2012
8 posts
4 tags
“There are 6.8 billion people on the planet. 5.1 billion of them own a cell...”
– Mobile Marketing Association of Asia
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The Psychology of Sharing
We share a lot online, almost to the point where it feels excessive. Is it vanity, self-expression, or more?
It turns out there isn’t just one type of sharer on the Internet. People share information with others for a number of reasons, at various times during the day, and with differing intents. And people even choose not to share things they’re too embarrassed or scared to share.
To...
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New Trends in Privacy Management on Social Media...
Social network users are becoming more active in pruning and managing their accounts. Women and younger users tend to unfriend more than others.
About two-thirds of internet users use social networking sites (SNS) and all the major metrics for profile management are up, compared to 2009: 63% of them have deleted people from their “friends” lists, up from 56% in 2009; 44% have deleted comments...
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AD AGENCIES STRUGGING TO EVOLVE IN DIGITAL AGE
Clearly, there are many new challenges in the agency business relative to client/agency relationship management, account servicing, performance measurement, and accountability. In addition, a great deal of new contenders are keen to displace ad agencies in taking a strategic leadership role by helping global marketers embrace integrated, multi-channel digital marketing practices that blend both...
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How To Create A Triple-Threat Content Strategy...
Written by Lexi Lewtan a blogger in New York City for the Content Strategist.
Any brand with a decent digital strategy is currently interacting with readers on a couple different digital platforms.
But while certain updates, like newsletters, work independently, there are other platforms that work beautifully in tandem. Instead of updating these accounts in isolation, each interaction helps...
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Retailers Shut Facebook Storefonts Amid Apathy
Excerpted from Bloomberg By Ashley Lutz - Feb 17, 2012 12:00 AM ET
Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered.
Gamestop has company. Over the past year, Gap Inc., J.C. Penney (JCP) Co. and Nordstrom...
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Ogilvy & Mather Staffs Up in Social Media and...
By STUART ELLIOTT for the New York Times February 13, 2012, 9:00 AM
One of the biggest advertising agencies, Ogilvy & Mather Worldwide, is starting practice units that are devoted to helping clients navigate two areas that are rewarding but confusing: social media and youth marketing.
Ogilvy & Mather, which is part of WPP, the world’s largest ad-agency holding company, is to announce...
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How Americans Use Their Phones to Assist With...
Image : DiverseImages
More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. During a 30 day period before and after Christmas:
38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
24% of cell...